Traditional media is still a major player in the promotional world. We use targeted strategies that are implemented through these mediums while keeping you informed of the most up-to-date and suitable means of spreading your message.
Advertising can get your name out there or help build your brand. and it can promote specific products or services. It can also help you reach targeted markets and generate new business. Traditional media, such as print, tv and radio broadcast, and direct mail are the original pillars in the marketing world.
Building a successful business is not about instant results. It takes a sustainable strategy and constant moderating to develop lasting success. If your business is lacking a marketing plan, or the one you have isn’t working for you, we know just what to do.
At Connections Marketing, we understand how important it is to deliver your advertising messages to the appropriate audience. With our media strategy programs, we create focused advertising tactics to consumers and niche markets. We’ll identify the visible characteristics of your target market and determine who exactly will be receiving your advertising messages. We’ll also choose the best media in which to relay your messages. By conducting thorough research on your product or message, we can determine the best strategy for your business. Online advertising, direct response media, print, broadcast…our qualified team will develop an advertising campaign that will meet your needs.
Print & Broadcast
This is an area that shouldn’t be overlooked because of the increase of web usage. Print is the originator of media. Newspapers, magazines, and newsletters are a great way to add an in-depth look at your business. In addition, TV and radio provide the most news to Americans over any other source.
Create content that can be controlled. You pick what to send, who receives it, how it’s delivered, and how many people it reaches. We will help you create and deliver tailored print materials to attract existing customers and entice new ones.
Brand Strategy & Positioning
How do you want your customers to think of your brand? Brand strategy and positioning creates an impression in your customer’s mind that should stand out from the rest of the competition. This will occur with or without direction. Using your goals as a guide, we will develop a strategy that will position your brand where you want it to be.
Multy-Cultural Marketing & Translation
We’re intimately familiar with this market, having developed and launched advertising campaigns targeting Chicago and its Latino community for nearly a decade. Our portfolio speaks to this expertise with numerous websites produced in both English and Spanish. We also work with other geographic and cultural markets.
We provide all of our clients with in-depth analysis and evaluation of their current campaigns; mediums and media. Are you using pay-per-click advertising, online marketing or social media marketing? If so, let us analyze the success of your current digital campaign FREE OF CHARGE. Our analysis will show you precisely how many people are visiting your website and the percentage of those visitors who are converting into customers. After conducting our campaign analysis, we can work with you to develop future goals and make any changes that we find necessary. to ensure your success